And because it worked for me, it’s what I teach all of my students and clients to do.

What IS a Signature Event?

A go-to experience you are known for. It is the easiest way for a service entrepreneur to BRAND herself. Everything you do, write, promote, speak about…will relate to this signature event. And the opportunities for repurposing it with more programs and products that attract more clients is positively ENDLESS! That’s why developing a true “business empire” is entirely possible from a signature program.

What’s So Effective About a Signature Event?

It has been proven that service businesses get far more clients when:

1. They have a select market they’re addressing.
   
   
2. That special market is invited to something…an ‘event’ of some sort (vs. a solo experience, such as a free consultation, getting onto a mailing list, etc.)
   
   
3. That event is risk-free…both in time AND money.
   
   
4. That event satisfies exactly what that market is starving for or salivating over.
   
   
5. The event is original.
   
   
6. The event is highly interactive and FUN.
   
   
7. The event offers top-notch content—not just the shallow “what and why.”
   
   
8. The happy audience is left wanting more and is offered more.

(And it can be a virtual OR live event.)

A signature event is ALL of this. It speaks to the needs, wants and problems of a “sliver population” and invites them out to mingle with like-minds. It is low-cost (and most often free) and is under 2 hours, so it doesn’t take up a lot of their time.

When it is done correctly, it is irresistibly engaging, highly informative, of immense value…and one-of-a-kind. And YOU are known for it!

It is, without question, the fastest way to separate yourself from the pack.

And it is LUCRATIVE. A warm audience is going to buy like no internet surfer will. An audience, emotionally stimulated by outstanding content and engagement with like-minded others, is going to buy like no single prospect will.

And so, in just 8 sessions, I helped M&M work their way through all the critical strategic thinking required
to design a FIRST-CLASS Signature Program. I then designed it for them, gave them a word-for-word
script, and walked them through the marketing
action-steps that would FILL their Signature Program.

Are You STILL Thinking,
”What Do I Get for Eavesdropping In On
THEIR Business?”

YOU GET:

•                             Countless invaluable tips, tricks, tools & creative ideas transferable to YOUR business

YOU GET:

•                             To pay virtually nothing for insider secrets and rarely seen creative insights into a Brain-Sticky business. You don’t pay my consulting fee of $3200.00!

YOU GET:

•                             To experience ALL the areas of my expertise in ONE place!

Persuasive Marketing Languaging +
Strategic Thinking +
Program Design +
Powerful Public Speaking Techniques + …so much more!

YOU GET:

• Worksheets for YOU!

– Ultra-Refining Target Market Exercise

– Speaking-Venue Evaluation Exercise (determine where to speak)

– My proprietary “Town Crier” Exercise (what will get them in the room)

– “Plug-in Design Model”—outline your event in under 10 minutes

• See M&M’s PIDM that *I* created for them!

– Planning Your Offer-From-Stage Exercise

I promise, if you’re a coach, consultant, author or
 other “visionary entrepreneur”
these are 8-hours you want to spend on your business.

Who Am I and Why Should You Listen to Me?

Aside from receiving my Bachelors Degree in Advertising and Marketing from F.I.T. in Manhattan (and having Madison Avenue creative directors for professors); working in the creative departments of two advertising agencies, then (not liking the cut-throat mentality of Madison Ave.)  migrating to Lifestyles of the Rich and Famous to become the editor of the show’s companion guide; writing two novels; then years later, after a life-changing 6-day event, becoming certified and trained as an empowerment coach and growing that business for nearly six years through speaking…

• I am known for developing and training a proprietary public speaking course, Secrets of Impact and Influence, for the last four years based on the latest brain research. I  am an expert in helping speakers conceive and craft “Brain-Sticky” (compelling, memorable and original) material for presentations and trainings that meet the criteria for enabling and accelerating the brain’s ability to process and learn.
• I am also an expert in teaching visionaries to deliver that material “to the brain,” so audiences fall in love with them, tell others about them, and come back for more.
• As a marketing and persuasive communications expert, I know what influences people to buy and act and consistently guide speakers to speaking topics that are marketable.
• Because I work with visionary leaders every day (and have for nine years), I am fully knowledgeable of current topic trends and market trends in the field of human development, and consistently guide them to what is “hot” out there.

• I excel at differentiation and work with entrepreneurs every day on developing original and fresh businesses and topics that set them apart from all others in their field.

• I design, script and edit entire presentations, marketing materials and sales pitches every day.

• As a veteran coach, I know how to elicit peak performance from everyone with whom I work.

• As a learning specialist, I know what the brain needs to learn and this makes me a strong and effective teacher—a trait that should be at the top of your list when considering learning from an expert.

M and M Put Trust in My Expertise
and This Is Everything We Do to
Build Their Transformational
Signature Program

#1: We determine their ALL IMPORTANT target market
The very 1st THING we had to tackle was “M and M’s” TARGET MARKET--which they were fairly clear on: couples with children in elementary school. When a client is working with parents, I always have them determine the age of the KIDS….because challenges and needs are different for parents with, say,  preschoolers than for parents with high school-age kids. M and M knew that the greatest financial pressure (and therefore the greatest need for their services) come when a couple has been married several years—or when their kids are in elementary school.

Knowing the financial phase their market is in—by the age of their kids—helps us determine 2 things as we move forward:

1. The MARKETING messages they will use for that group AS WELL AS
2. The content of their programs and products.

#1B: We uncover the “deep psychology” of their target market! Most marketing consultants only cover the BASICS with target market. With M and M, I ask questions they have never considered before about these couples.

We put their market through a powerful psychological process I call the “trigger event”—that deeply examines why someone in a particular market finally goes in search of help.

Understanding the deep psychology of one’s market is the difference between a business that gets immediate attention AND sales…and one that forever flies under the radar.

#2: Speaking is IT! NOW we must determine HOW M and M will REACH these couples.

They know giving seminars will play a large role in their marketing plan. So, we begin to discuss how and where they can speak to build their list and get clients.

#3: We nail their “differentiation”!
Next, I ask them, What about your seminar is going to be Brain-Sticky—compelling, memorable and original? “ so they RUN to it?

What will you promise that will bring people in the door?

And what will be so profound about it that participants remember it, tell others about it, and stay on to do business with them?

This Is Where My Signature Program
Technique Differs From
All Others Out There!

It Doesn’t Just SELL, It TRANSFORMS.

Transformation is the key to a Signature
Program that produces MASSIVE results for
an audience AND for you, the expert.

#4: We create “transformation”!
Once again, we travel through a very deep psychological process of identifying the issues their couple-clients face so that we can take them through a transformation in this seminar.

After this deep, psychological process, M and M hit upon one problem that catches my attention.

#5: We conceive their “Brand Concept”
And from that, I immediately begin to formulate a “Brand Concept” for them--a completely unique, Brain-Sticky teaching point that their seminar will revolve around to catch the attention of their market AND change their lives, AND move them into M and M’s business funnel!

I then take TEACH them my proprietary
“Transformational Portal Event Arc”—
what must be done emotionally with an audience
(1^st, 2^nd, 3^rd and so on) in an initial seminar to
leave them changed--and wanting more!!

#6: I share my secret coaching technique!
A gem in this session is the transformational “coaching” tool I used to use with my clients when I was a personal growth coach. If you are a coach, make sure you tune in VERY closely as I teach M and M the tool that has created transformation in MANY of my clients over the years. M and M have it to use forever—and so will you!

#7: We discuss “Brand Consistency.”
Near the end of the session we talk about ways to use their new or “brand concept” so they create consistency with all of their marketing material--so this new teaching concept is everywhere.

#8: We determine their promotional pieces strategy

What comes next? Marketing venues! We talk networking, publicity, advertising… and begin to outline all of the promotional pieces they will need: letters of introduction; flyers, postcards, homepage copy; etc.

#9: I give them precise WORDING for Promotional Pieces!
Next, we zero-in on the different wording they need for each promotional piece. I am the Brain Sticky language expert, after all, and I give them precise words to use to capture and keep interest and create the impulse to ACT!

#10: I give them a word-for-word SCRIPT!

The 7^th session is GOLDEN. We tear the lid off the traditional definition of consulting as I GIVE M and M exact words to speak at their signature program. I give them an all-out SCRIPT! You CANNOT miss this!

#11: We get into DELIVERY—information that NO ONE but my public speaking students ever hear!

We strip away all vestiges of Old Paradigm didactic teaching styles and dive into ways to fully and consistently engage the audience and gain their rapt attention. I give them a ton of my insider secrets SLIDE 10 that people ONLY get from me when they come to my 2-day live training, Secrets of Impact ad Influence! This session is worth the price of the entire CD…

#12: I Teach Them Secrets of Making That Offer from Stage!

And as if THAT isn’t enough! In this session, we delve into their offer from stage, tackling some of the most critical components—beginning with a unique, psychological exercise for determining the VALUE of their program. I then teach them tips for “creative pricing strategies”--to diminish the impact of the price. There is LOTS of juicy information about selling and pricing in the last quarter of this session. I give them invaluable tips on “closing from the front of the room.”

#13: They Develop Their Action Plan!
And finally…in the 8th and final session, I make sure M and M leave with a sound plan-of-action they can implement without me.

It is the “count-down” to their signature event, and I cover everything from what to say to referral partners to inspire them to spread the word about the program, to what to say to get speaking engagements at churches and schools….to the all-important, and always over-looked, math exercise to determine how many people they need in their room to break-even, make a profit, and have a healthy conversion into their next program.

This is just one of countless
consulting sessions I do all the time,
but M and M are particularly wonderful.
There’s great chemistry between us, lots of fun, and break-neck-speed creative
business-building that you
DO NOT want to miss!

But what if you don’t give live seminars (or want to)?

Everything I do with M and M is the SAME strategic thinking, planning and program designing that must go into teleseminars and webinars, and even home-study courses. If you do any virtual presenting, you will get great benefit from listening to me build M and M’s signature program. A signature program by no means has to be LIVE!

BUT MORE IMPORTANT…I am helping M and M build their business. And as a solo-entrepreneur in a business, these are the critical steps YOU must go through, too, and I PROMISE you will get many, many, many ideas from this CD.

What Do You Get…1 More Time?

Eight (8) hard-copy,

hold-in-your-hand CD’s

PLUS the mini-booklet
exercises for YOU.

And here’s the summary of what’s on the CD:

Together, M and M and I:

1. Determine the all-important Target Market.
   
   
2. Implement the “Trigger Event Process” to delve deeply into the mind’s of their prospects in order to create a signature program that will SELL and Transform.
   
   
3. Achieve complete “Differentiation” so they don’t sound like every other coach in the world.
   
   
4. Create their no-one-else-has-it, killer “Brand Concept”—their unique “teaching idea.”
   
   
5. Develop transformation for the audience, using the “Transformational Arc.”
   
   
6. Learn my proprietary Transformational Coaching Tool to use on clients forever.
   
   
7. Outline a Signature Seminar that’s compelling, memorable and ORIGINAL!
   
   
8. Tell them what to say in their seminar, word-for-word!!
   
   
9. Give MANY of my brain-based public speaking secrets that no one gets unless they attend my live training.

10. Outline a step-by-step marketing strategy—what venues to use + what exact promotional pieces to design for maximum outreach.
    
    
11. Plan and design their CRITICAL offer-from-stage, examining creative pricing strategies and exact Brain-Sticky wording!
    
    
12. Develop a countdown-to-seminar Action Plan.
    
    

And you can get it ALL for just $97.00!

This offer includes FREE PRIORITY PACKING, SHIPPING, AND HANDLING anywhere in the U.S. ! (If you live outside the U.S. , a small additional shipping and handling charge will be applied at checkout, depending on your country.)

Please allow 2 weeks for delivery.

So Now You Have a Decision to Make.

Are you going to continue having the same frustrations day after day?

• Not getting paid enough for what you do! (Or at all!)
• Feeling inadequate with sales and marketing and not knowing what to do.
• Getting inconsistent results from speaking.
• Stabbing in the dark at different client-attraction models, rather than using one proven one.
• Getting fed up because you can help so many people…but aren’t.

Are you going to make the same choice that 98% of business owners make and say…

          “I’ll wait and think about it…”

“I can do this on my own.”

“Maybe what I’m doing will work”…and leave your future up to LUCK?

Or are you going to learn the most successful models for getting clients and building a business empire??

I certainly hope so. But it’ s up to you.

Click on the button above and order this program.

It’s time for you to start winning at your business and I want to help you do it.

Let’s make it happen now!

Here’s to your future,

Lizabeth Phelps

P.S. This program will give you the ability to strategize your own empire-building Signature Program and begin planning it just the way I have M&M do it. This is knowledge 99% of service entrepreneurs don’t have. By listening to these detailed CD’s, you are literally leaping yourself forward into the most lucrative business model for coaches, consultants, authors, etc.  You will no longer have to wonder how to get clients, and how to keep them. The answer to your lucrative future is in a Transformational Signature Program. Get started learning how it’s done with this special program.

 I PROMISE THIS IS WORTH YOUR TIME AND INVESTMENT
AND I OFFER THIS GUARANTEE:
If you feel I have not represented this program and
its contents accurately and fairly,
I will gladly refund your money 100%.

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