Congratulations for Stepping Up!

When you register for the “12 Sentences” free tele-call, you’ll get:

1.      Your questions answered about this 56-day program;

2.      Learn what the 12 sentences are;

3.      Best of all: get an EXCLUSIVE, MAJOR discount off the regular tuition ($3175).

NOTE: You will receive an email reminding you of the dates and times for the calls and the call-in number. Please look out for this information! And, to get the exclusive discount, YOU MUST ATTEND A CALL. These are not recorded because the special offer really is exclusive. You can only get it if you call in.

If you absolutely cannot make any of the public calls,
you may email me to schedule a 10-minute Q and A call.

“12 Sentences” FREE 40-Minute Introductory Call Dates and Times:

Register here now

Remember these steps:

1) Look for the email that follows, with the dates and times listed, plus the call-in number.

2) Choose any of the scheduled dates and times to tune in—and put them right in your calendar. Sounds a little obvious, but we all know, if it’s not scheduled, it doesn’t happen!

You’ve made a FANTASTIC DECISION!
And your commitment will be rewarded many times over.

Here’s what some of the most recent participants had to say:

Before taking 12 Sentences, I had an idea about what made me different, but I was worried no one would “get it”.  And what I realized after taking the course was that I HAD TO GET IT first and this course forced me to not only clarify what I do, simply and succinctly, but had me “proving it”  with a killer business thesis. Before the course, I wanted to be all things to all people, to make sure I had the biggest pipeline possible. After the course, I learned that the reason I couldn’t effectively advertise or market was because I had no clear target or differentiating business “edge” and had never sat down to think about them in a concrete way until I KNEW every corner of it. This course is an absolute must for the solo-service provider! You’ll get down, get dirty and emerge triumphant, holding the seeds of your business in the palm of your hand with such force, passion and clarity, that you can sell it to EXACTLY who needs and wants it and be assured of success. -- Maureen Riley, President, PurelyVital and Co.

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Without a doubt, taking “12 Sentences” was the single most important thing that I did for myself and my business—and was the best investment I have ever made for my future. Prior to it, I had very little clarity and was not able to articulate my business in a clear and concise manner. 

Before we could even begin to formulate our 12 sentences, we had to go through a rigorous strategic process that made me think as I never have! One of the key areas was target market—something I struggled with. While most experts talk about the importance of identifying your target, this course actually took us through a unique step-by-step process. I don’t know of any other course so specific in helping to clarify this. Another area was finding our differentiation.  The course details specific strategies and examples on how to differentiate ourselves from everyone else in the same industry.  Before this class, I did not know how to differentiate myself from other Social Media businesses.  Now having gone through this process, I am not only very clear about my differentiating edge, but I am now able to concisely articulate my business in a very compelling way.

I truly have never met another teacher as brilliant as Lizabeth. The combination of the manuals and weekly classes made a profound impact on my thinking and ability to clearly articulate my business. And the most invaluable benefit was her edits!  She made each of my 12 sentences ultra “brain-sticky”—which was absolutely priceless.  I would never have been able to achieve the same level of results without her writing expertise.   

I have taken many classes, seminars, and workshops in my lifetime.  There is no other course that has come even close to delivering the tangible results that 12 Sentences has.  Everything was unparalleled and exceeded all expectations. I went from having very little clarity to knowing exactly what my business’s identity is and how to describe it concisely—an accomplishment few service professionals will ever achieve without this course. --Laura DeMeo, Cross The Finish Line, Social Media Marketing

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Before I started 12 Sentences, I was neither focused nor compelling in describing my business’s value proposition.  I was not clear on my target market nor on what was unique and different about my business. The Strategic Inquiries Manual was extremely valuable as a way to think through my business at a level of detail I had never previously considered.  I fully understand and appreciate the importance of differentiation but did not have a step by step process to develop it.  The combination of thinking through the questions and having Lizabeth’s expert insight and feedback to what I wrote was an invaluable experience.  I would recommend this process to anyone starting a business or wanting to gain more clarity the one they’ve had for years! –Cheryl Ellis, Action Coach

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I didn’t know exactly what to expect when I began this journey but I knew I wanted more clarity for my business so I could take it to the next level. Before the 12 Sentences program, I struggled with being all things to all people. I was very general and had difficulty being sure that what I was focusing on what “right”. The Strategic Inquiry Manuals cause you to think through your business vision and focus on what you want to create in the world. The 12 sentences help to focus your efforts; they are a powerful tool for any – every – business owner. This is a must-do process if you are beginning a business or wish to take your business to the next level.

Lizabeth is a true master of words and she shows you step by step the path to clarity in your business message. It’s a must course! --Julie Fuimano, Personal Leadership Coach & Author