Is This You?

How do you know when the dominoes are falling?

Your income is erratic.
You don’t know when or HOW you’ll get your next client.
You can just feel a lack of interest in your services.

People frown in confusion when you describe what you do. They say things like, “I’m not sure I understand. Can you explain it differently?” You try, but you know you’re not speaking as succinctly as you should—and certainly not effectively. You feel yourself shrinking as their interest wanes. Finally, they smile pleasantly, say it sounds “interesting.” Or they have to “think about it.” Or they’ll “get back to you.”

And you just don’t get it! People need you! How could they possibly choose to stay in pain and misery when you could so easily solve their problem? You’re soooo good at what you do. Why are you struggling?!!!

Your worst fear of having to give up and get a job always looms.

Well, You’re Intuition is Right.

They’re just not that into you.

But not because you or your service is inferior.
Because they don’t GET you or your service

You are failing to communicate your business’s value so that your prospects GET IT. YOU’RE FAILING to communicate why working with you is a must.

And there’s only one reason for that: YOU DON’T GET WHAT YOU DO,
what makes you different, and why they must use you.

Before you take one single step in your business,
you must have crystal clarity about what you do
and then be able to articulate that clarity to your
prospects so they can’t resist you!

ON THE FREE CALL, YOU’LL FIND OUT MORE

Not only must you know these things,
you must then be able to
articulate them concisely and compellingly
in your sales and marketing materials.

Here’s a challenge I hold my clients to:

Whatever you cannot describe in 1 sentence,
you do not fully understand.

Chiseling thinking down to a single sentence
results in an explosion of laser-sharp clarity,
and a correlating laser-sharp effectiveness.
The fewer words you use to describe anything,
the tighter your grasp of the subject.


Vigorous writing is concise.
A sentence should contain no unnecessary words,
 a paragraph no unnecessary sentences,
for the same reason that a drawing should have no unnecessary lines
and a machine no unnecessary parts.
--William Strunk, Jr.


Service providers are failing for one reason: they
don’t effectively describe what they do and how
they’re different—because they do not know.

Their biggest problem is vague and unfocused articulation—and that reveals a much bigger problem: fuzzy and unfocused understanding of their own business. They don’t understand what they do.

And so their descriptions of their businesses are

• rambling
• vague
• cluttered
• abstract
• metaphorical
• flowery
• cliché
• forgettable

--leaving their prospects shaking their heads in confusion…as they walk away.

And that is absolutely unacceptable for someone who is here to help change the world!

Every day, I help clients reduce their businesses
to a potent core—

--and now I’m making my process available to all
solo service providers in an intimate, exclusive,
intense, interactive, 49-day,
on-line, tele-program and self-study course.

You will transform your vague, fuzzy ineffectual business into a DESIRABLE, compelling, memorable and original one.

Then you will take this “rebooted,” (or brand new) irresistible business image and reduce it to 12 concrete, concise sentences.

So when you communicate about your business, you effectively win prospects’ hearts and dollars.

Helping you understand your unique gift and articulating it with
impact and influence is what I do best.

What this 49-Day program will do for you:

• Give you a single-identity, Brain-Sticky business: memorable, compelling
  and original-- by causing you to think deeply about, and revamp, the
  most critical elements of a succeeding business.
• Set you up with an effective business model: a repeatable system for
  getting clients continuously.
• Stimulate unrelentingly clear thinking so you speak unrelenting clarity
  to your prospects about: what you do, your unique differentiating edge and why
  they must use you.
• Arm you with the actual wording you will use with prospects and in marketing
  material--provided to you through my masterful wordsmithing of your
  work. So, your words will not only be clear, but fresh, appealing and
  persuasive.
• Provide you with an actual marketing piece that you can use in brochures,
  one-sheets, websites and presentations.
• Give you unshakable certainty about your value, catapulting your
  confidence to sell and generating a passionate eagerness to sell.
• Provide you with the clearest (and most concrete) blueprint possible for
  crafting all marketing materials in the future.
• Enable you to write anything far more effectively in the future by learning
  basic techniques that separate punchy, memorable writing from flat, invisible writing.
• Enable you to clarify your thinking of anything in the future, by describing it
  in single sentence.

Crystal clarity. Precise articulation.
 Laser-focused marketing materials
that actually work!
Clients who “get you” and want you!

In fact—a WHOLE NEW BUSINESS:
This is the “12 Sentences” Promise.

How “12 Sentences” is different from everything out there:

No one else teaches a process for reducing fuzzy,
unfocused thinking to a potent core
--and then provides hands-on, expert writing expertise
so you walk away with the
precise words you need to get clients.

There are plenty of copywriters who will write marketing copy for you. But hiring one does not solve your essential problem: fuzziness about what makes you valuable and different. You must have unrelenting clarity about that because you can’t carry a copywriter around with you when you’re called on to speak about your business. You will have to know how to do that on your own, using your own words that impact and influence.

And where do words come from? Your thinking. You must first get your thinking chiseled. The best way to achieve that is with hands-on personal instruction, feedback and wordsmithing from a communications expert.

This is the first and only course offering the most essential business knowledge of all: how to think about what you do with laser precision before you speak. And the only business course giving you the chance to post the words that follow clear thinking in a group forum and receive hands-on editing from a persuasive communications expert.

In “12 Sentences”, you will:

This 49-Day program will save you:

   YEARS of naïve, bad choices.

$ Thousands upon thousands of dollars from those years of bad mistakes.

$ Thousands on advertising, promotion and marketing that doesn’t work.
$ From losing tens and even hundreds of thousands of dollars that are yours;

 And last but far from least—this program will save you from the relentless pain of having to give up your dream and raison d’etre.

What’s the Format?

This course has 3 elements: teleclasses; solo-work with my support; and collaborative work on an on-line forum board—with one goal: to pare all important information about your business down to 12 concise sentences that will enable you to communicate compellingly with prospects and convert them to clients.


The Beginning:

You will receive the electronic version of the incomparable 9 Strategic Inquiries Manual by September 13 and in the week before the course begins, work on Strategies 1 and 2.

We will meet for our 90-minute “kick-off call” on Monday, Sept. 20 and delve right into Inquiries 3 and 4.

The Middle:

Over 49 days, we will spend 60 minutes every Monday on a group tele-call, where I discuss and answer questions about that week’s Strategic Inquiry. You will then send me that week’s chapter for my review so I can “pass you” to the next Inquiry.

Near the End:

In the last 2 weeks of the course, you will receive the 12 Sentences Manual , begin writing them, and post them in a private on-line forum. I will review all posts and edit each sentence 2x to make them punchier, edgier and effective. 

Unveiling the Masterpiece:

The course officially ends on Friday Nov. 5^th when everyone displays their final 12 sentences. If the group elects to have a final celebration call, we will have that on Monday, Nov. 8^th.

ON THE FREE CALL, YOU’LL FIND OUT MORE

THIS FORMAT IS THE NEXT BEST THING TO
PRIVATE CONSULTING WITH ME.


No cookie cutter CD’s. No home-study course where you get no feedback.
Did you know that without feedback virtually no learning occurs? All those
self-study courses fail to give feedback. You’re on your own. Not in this course. Not with me, ever.

But Watch Out for Other “Teachers” Out There:

Internet marketers offer home-study courses all the time because it’s HUGELY profitable for THEM. I got this offer from one of the big-timers recently:

At least he has the good sense not to try to distract and seduce us with 5 million “bonuses” we’ll never read or listen to—“bonuses” that are all promotional fluff.

But you never speak to him directly and so you’re left to do everything on your own. Who is he kidding? When will you listen to 14 CD’S? When will you leaf through a “huge manual”? (As a learning specialist, I know better than to EVER give “huge manuals.” They’re not ‘sticky’ to the brain. They sound juicy, but they don’t work. Have YOU ever really poured through one of those?) And when are you really going to sit down and integrate the CD’s with the manual?

I’ve been a coach for a looong time, too. 90% of people are not self-motivated. They need accountability and hand-holding. And as a trainer, I know what ensures learning. Self-study doesn’t.

In “12 Sentences,”
 YOU’RE GETTING PERSONALIZED
 FEEDBACK FROM ME.

Okay, So Here’s What You Get
When You Register
(In addition to that explosively
powerful new business):

7-½ hours of my consulting expertise, including invaluable Q and A time, on Monday calls. (value: $1400)

• KILLER manual #1: The “9 Strategic Inquiries Manual” whips your thinking into ultimate shape and super-charge your creative juices"--preparing you to write your sentences. Here’s what one participant wrote as he went through this first manual.
  
  Going through this program is a creative explosion for me! What I teach is taking on a transformation. All of a sudden I see so much more clearly! All of this has come together because of the wonderful questions you pose in this manual.
• KILLER manual #2: The “12 Sentences” manual that prepares you to write your concise, persuasive, effective sentences. (value of both: $750 they change everything and you’ll use them both forever)
  

• My extensive review and feedback of The “9 Strategic Inquiries Manual.” I will spend at least 4 hours per person on this. (value: priceless or at my hourly rate $1600)

     Here’s what one participant wrote about this:

    Throughout the manual, Lizabeth carefully read through all my work and  
    commented on each inquiry offering her expert suggestions and insight.  I
    have never taken any class before where the teacher was so thorough and
    paid attention to every detail.  The feedback I received was GOLD.—L.Demeo

• 2 Edits of each one of your 12 sentences. I spend at least 3 hours per student ensuring they “prove your case”; use compelling and fresh language; are sharply succinct and persuade. (ridiculously conservative value: $1200--if I billed myself as a copywriter, it would be $4,000 )
• Online forum for posting your sentences for your course-mates to review and offer feedback. You get to see theirs, too!

• MP3 files of each call so you can review and catch up by listening to each call on your MP3 player, computer or CD player (value: $325)

You will walk away with many things—but tangibly, you will have a document that can be used as a springboard for all future business plans, and as a marketing tool for your website and brochures. (value: $ priceless)

TOTAL UNINFLATED VALUE: $ 5275.00

Your Total Tution: not even close

ON THE FREE CALL, YOU’LL FIND OUT THE TUITION RIGHT AWAY. NO WAITING TO THE END OF THE CALL.

You MUST Get Into the Best Business
Shape of Your Life.

Succinct thinking and articulation is the springboard for everything else in your business working. Your:

·       business plan

·       marketing strategy

·       networking strategy

·       publicity strategy

·       website design and copy

·       newsletters and other promotional writing

·       product development

·       sales technique

·       presentations

·       joint venture choices

Everything!!! You MUST be able to think with laser-clarity
before you do anything else for your business!

This program will skyrocket the value of
every OTHER course you will take in the future.
It makes your quantum leap with other endeavors POSSIBLE.

What I most want you to know:

It is my mission to ensure that you succeed—because you have a mission yourself and it is simply unacceptable that you fail.

I believe that savvy, resourceful and skilled entrepreneurs are actually the most secure segment of the population in this economy because they are inherently driven to be independent and create opportunities. They know how to generate income—as opposed to employees who are utterly vulnerable without a job. They know how to maintain and even repurpose their skills—as opposed to employees who are often emotionally and financially fragile when their jobs become obsolete. Entrepreneurs can continually create—unlike most employees who have often been drained of their creativity, and are, in that sense, defenseless without it.

I have always said that I believe the greatest success stories are written by those who have the daring and chutzpa to leave the pack; to stand up and stand out—no matter how unpopular it may be. You have already taken the road less traveled. You have within you the spirit of an entrepreneur, and as such, the ability to thrive in this economy. But the time for comfort zones is over. The days of average are long behind you. Only excellence will survive. You must bring to your future and your business more than you’ve ever brought before. You must take risks. Do what feels scary. Go where you’ve never gone before.

Do not jeopardize your mission and your purpose for anything. Certainly not because of money concerns! Nothing is worth the loss of your power. Nothing is worth the loss of your dream and your mission. Nothing is worth the loss of something that can absolutely survive—and thrive.

I LOOK FORWARD TO HAVING YOU ON THE FREE CALL!